Monitoring the Traffic Patterns

After the site has gone into production, its impact can be optimized by watching the usage patterns. By analyzing which pages keep visitors on the site and which pages tend to lose them, the site can be improved for maximum usability and impact.

We typically set up full regular reporting on a per-page basis, including number of visits, number of unique visitors, search engine or other website referring, time on the page, number of visitors leaving the site after the page, and various other statistics.

We work with clients to help them understand the patterns, and identify possible improvements to the site indicated by the traffic patterns.